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- Client: YOJANA POULTRY
- Author: Krasa Marcom
Building a Stronger Consumer-Facing Brand Presence
Yojana Poultry has an established presence in the poultry industry, with its Power Eggs range offering nutrition-led products for everyday consumption. The opportunity was to make the brand’s digital communication more engaging, contemporary and relevant to modern consumers while keeping the product and its nutritional value at the centre of the conversation.
We wanted the online experience to feel as considered as the studio’s interiors - calm, refined and highly visual. Every element needed to support the work rather than compete with it.
We developed a structured social media approach around everyday eating habits, breakfast occasions, family moments and product benefits. Instead of relying only on functional product communication, the content was designed to place Power Eggs naturally within real-life situations and make the brand feel more approachable, useful and memorable.
Our work spans content planning, copywriting and graphic design across regular social communication, product-led campaigns, festive posts and lifestyle-oriented creatives. Concepts such as “The Most Useful Six-Pack in Your Fridge” and “Morning Storage Full” helped translate everyday nutritional messaging into communication that feels simple, relatable and visually engaging.
Across the communication, we maintained a consistent visual direction while allowing individual campaigns to have their own personality. The result is a more cohesive digital presence that strengthens product recognition, supports the Power Eggs proposition and gives Yojana Poultry a clearer consumer-facing voice across social media.
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